Cross-Channel Executive Commentary

  1. 6 Drivers In Restructuring Retail ITO Relationships

    The last several years have ushered in a seismic, technology led transformation in retail industries.  Retail leaders are using technology to reimagine the traditional concept of the storefront as just one aspect of the omni-channel customer experience.  As retail and CPG IT needs have changed, so have supporting technologies led by mobility, cloud, analytics, and cybersecurity.

  2. The Sales Associate: The Modern Retailer’s Secret Weapon

    The hallmark of today’s retail reality, borne of and accelerated by technology-empowered consumers, is choice. It’s why deepening brand loyalty is the greatest imperative for retailers who are looking for every edge in creating relationships with customers that cement their products’ place in peoples’ lives. 

  3. Experience Vs. Vision: Finding Retail’s Sweet Spot

    A retailer’s three-step process to better managing fulfillment.

  4. The Need For Speed: Leveraging Cloud-based Platforms For Retail Innovation

    The Need for Speed: Leveraging Cloud-based Platforms for Retail Innovation. A Q&A with Victoria Livschitz, Founder and CTO of Grid Dynamics, and Ferhat Hatay, Senior Manager of Strategy and Innovation at Fujitsu.

  5. Increase Revenue And Performance With Retail Analytics

    In today’s competitive retail environment, customers expect more from retailers than ever before — product information, relevant promotions, visibility into inventory — and online channels have created additional pressures to offer low prices and unparalleled customer experiences.

  6. Using Distributed Order Management To Grow Sales

    Consumer buying behaviors and expectations have changed in recent years.  Buyers have access to more information and the ability to locate products across multiple channels.  A shopper often researches physical and digital channels before making a purchase.  This makes it more difficult for sellers to manage and predict when and where the final sale will occur.

  7. What Your Kid’s Video Game Can Teach You About Your Business

    Seeing people on smartphones is nothing new, but by you’ve likely seen lots of folks — most of them pretty young — wandering around parks, shopping centers, libraries, and campuses staring intently at their screens. It’s all thanks to Pokemon GO, the augmented reality game that burst onto the scene in a way we haven’t seen in a long time.

  8. Omnichannel And The Importance Of Technology

    The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel – they merely want seamlessness.

  9. The Case For Responsive Design

    You’ve got an email from your favorite brand announcing a promotion too good to pass up. You’re on your lunch break, or on the train home, or just chilling on the couch with your smartphone and you click on the link. But you can’t shop. A pop-up obscures the text, the photos are rendered awkwardly, there are too many steps to purchase that are hard to navigate on a small screen. You give up.

  10. Delivering A Lasting Impression: How The Delivery Experience Influences Consumer’s Brand Perspective

    Current industry conversations emphasize on retailers’ search for the next competitive edge. Buzzwords ranging from omnichannel to unified commerce to an enhanced in-store experience are presently sending retailers scrambling in all directions to find the perfect solution for consumers’ needs. It’s no secret retailers are in search of the “secret sauce” that will differentiate them among their competitors and leave a positive sentiment in their minds – all while maintaining their bottom line.