Cross-Channel Executive Commentary

  1. Why Ad Blocking Is A Bigger Problem (And Opportunity) Than You Think

    For the longest time, free mobile app and content providers had an unwritten agreement with the public, through which they would allow consumers to use an app or consume content for free, in exchange for being presented with advertisements.

  2. Leveraging The Social Web To Boost Sales

    Social sharing is now a major driver of online commerce, thanks to widgets that let customers share, like, and tweet content across their own networks. Enabling social sharing provides your business with free branding and endorsements, customer engagement opportunities and most important, increased sales.

  3. Who’s Making Progress On Their Holiday Lists?

    Between Halloween and Thanksgiving, I’m never one to start thinking about holiday gift buying until December. Occasionally I will make an online purchase during Black Friday or Cyber Monday, but it’s usually for myself.

  4. Why Digital Commerce Needs To “Go The Final Mile”

    Everyone knows the experience of visiting a traditional brick-and-mortar store is vastly different than visiting an eCommerce site. If you look at the digital experience, it is generally very easy to find the right product if you go into it knowing exactly what you need. There is an endless aisle at your fingertips.

  5. Transforming Store Processes To Improve Omni-Channel Fulfillment

    This is the final in a three-part series of articles describing how retailers can adapt their fulfillment and returns processes to address the evolving demands of omni-channel commerce using Mobile Work Execution software which complements existing information systems in stores and in DCs. This article focuses on in-store processes.

  6. How Data Is Helping Mid-Market Retailers Expand With Confidence

    While online brands such as eBay, Amazon, and Zappos are now household names, according to a study by AT Kearney, 90% of shoppers still prefer a brick-and-mortar retail experiences over shopping online. Further, 94% of all retail transactions still take place in a traditional brick and mortar setting.

  7. Omnichannel Retailing – Recipe For Success

    I recently read a report by Happiest Minds that listed the ingredients needed for the perfect retail order.  The list included items like stock availability, timely delivery, perfect quantity, right packaging and correct invoicing.  While each ingredient might seem basic, in reality it takes a team of experts to execute each component flawlessly.

  8. Price Wars Are Not The Answer: Win Over Customers Without Competing On Price

    Between the numerous price check apps in the market and the fact that there are plenty of retailers selling the same products, it’s easy to see why many merchants get into price wars, flash sales, and outrageous discounts to entice shoppers.

  9. Adapting Retail DCs To Support Omni-Channel Fulfillment

    This is the second in a three-part series of articles describing how retailers can adapt their fulfillment and returns processes to address omni-channel needs using Mobile Work Execution software which complements existing information systems. This article focuses on DC-based processes while the third and final article will discuss in-store processes.

  10. Technology Changes The Game, But Not The Players

    Cash registers used to only do what their namesake denotes —register cash. Now, you’d be hard-pressed to find a cash register in a leading retail environment that only operates as a money till. In its place you’ll find sophisticated POS systems that not only process sales transactions, but also manage inventory, recognize customer loyalty programs and incentives, and other important business line and back-office functions.