Cross-Channel Executive Commentary

  1. Why Retail’s Reliance On Online Connectivity Calls For Network Resilience
    5/4/2016

    They say the retail business is all about connections – forming bonds with customers to supply the goods we desire alongside experiences that keep us coming back for more. This really takes on a new meaning in today’s retail environment, though, thanks to modern retail systems enabled by online connectivity.

  2. Safeguard The Future Of Retail With Unified Cloud Commerce
    4/28/2016

    With the proliferation of new channels and new technology, retail has evolved tremendously over the past decade and this tempo isn’t slowing down anytime soon. Much of the focus for retailers has been trying to avoid a sinking ship, where IT departments have been frantically patching together multiple systems within the business in an effort to survive. Unfortunately, this approach only provides temporary relief as retailers continue to struggle to succeed at servicing their customers across the multiple touchpoints of their business. To safeguard the future of business, retailers must shift the focus to implementing a unified platform.

  3. Your Retail Data is Only As Good As What You Do With It
    4/19/2016

    Data rules the business world, from your company’s hiring processes to the sales funnel. In only two years, the big data environment has generated 90 percent of today’s information, according to IBM. Accessing real-time data becomes increasingly important in a world with a focus on dynamic websites, traffic evaluation and data analysis. The big data world is shifting from gathering data and slowly finding the value, to creating actionable insights out of data as it is collected. Leveraging data in real time is the most integral part of staying competitive in today’s business landscape.

  4. How Buying Into Digital Transformation Will Keep Customers Coming Back
    4/14/2016

    Digital transformation—which involves realigning and investing in new technology and business models with a specific focus on the customer experience, according to Accenture—is everywhere we look. Each day, retail’s biggest brands like Macy’s, Sears and Wal-Mart are closing stores and ramping up online presence in an effort to boost profitability and maintain market relevance. But the reality is that digital transformation is affecting every space, not just retail.

  5. Pop Up To Scale
    4/13/2016

    How to go from a handful of pop-up retail events each year to hundreds without breaking a sweat

  6. There’s A New Generation Hitting Stores
    4/6/2016

    The Millennial fascination is beginning to wane as a new generation is on the cusp of leading the pack and making headlines. Over the past few years, consumer-facing brands have been obsessed with Millennials, especially in the retail world. Companies have been forced to change their business strategies in order to connect and target Millennials, in the hopes of winning this segment as customers.

  7. How Locationing Services Can Help Retailers Boost Profits
    4/4/2016

    Smartphones have invaded every aspect of our daily lives, including shopping. In fact, 71 percent of shoppers who use their smartphones to do research inside a retail store say it’s an important part of their retail experience, according to a survey on “How Digital Connects Shoppers to Local Stores” conducted by Google, Ipsos Media CT and Sterling Brands.

  8. API First And Headless Commerce = A Huge Business Advantage
    3/30/2016

    When we discuss things like API first platforms or headless commerce, we often find the marketing side of the house running for the exits.  The discussion seems way too technical and the advantages don’t seem to easily translate into advantages for their day to day jobs.

  9. Achieving True Cloud Differentiation: Why Being “On the Cloud” Is Not Enough
    3/29/2016

    Many retailers have already migrated critical business operations to the cloud. Incorporating cloud technology as a core business differentiator is top of mind; a recent IDC research study predicted the overall cloud market would grow from $118 billion in 2015 to over $200 billion by 2018.

  10. Is Your Field Team Making The Most Out Of Their Retail Store Visits?
    3/21/2016

    Field teams form a powerful front line— visiting retail accounts, collecting critical data and communicating intelligence back to management. However they are conducting their business in silos, unaware of how their work plays a part in the larger enterprise. All too often field teams are simply going through the motions—asking prescribed questions without knowing the importance behind them.