Marketers can easily engage mobile app users withmore relevant and personalized in-app messages
Artisan recently announced the availability of in-app messaging capabilities, which are uniquely integrated into its proven Mobile Experience Management (MEM) platform for mobile app analytics, personalization, and testing. This unified offering empowers marketers with the ability to target app users with the right in-app messages at the right time, integrate native apps into their overall marketing campaigns, and provide a consistent omni-channel brand experience.
Artisan’s new in-app messaging capabilities allow marketers to communicate dynamically with users while they're engaged with a native mobile app. Formats include slide-in messages, pop-ups, and screen takeovers. The text, images, and backgrounds in these messages are all customizable without the need for companies to touch the underlying code of an app. Benefits of the new addition include:
“Due to limited technology capabilities to date, marketers haven’t had the opportunity to realize the full potential of in-app messages to increase engagement,” said Bob Moul, CEO, Artisan Mobile. “Marketers can now, for the first time, provide truly tailored in-app messages, and deliver those messages when they’re most likely to drive conversions – all without requiring help from IT. By integrating in-app messaging with the power of our comprehensive platform, we’re empowering customers to take the impact of mobile app marketing to a whole new level.”
Artisan is the industry’s leading Mobile Experience Management platform. Artisan’s all-in-one analytics, testing and marketing automation solution makes it possible for mobile teams to create highly personalized and compelling user experiences in real-time without writing code or resubmitting to app stores. Artisan empowers organizations of all sizes to unleash the full potential of their mobile apps, drive mobile engagement, and dramatically improve their return on mobile. Artisan is venture-backed by FirstMark Capital and proudly located in Old City Philadelphia.