Magazine Article | February 17, 2016

Associates & Analytics: A Customer Experience Win-Win

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief, Innovative Retail Technologies

March 2016 Innovative Retail Technologies

Big Data was a big topic at the 2016 NRF BIG Show, but to no surprise, the topic that seemingly screamed from Javits’ rooftop was analytics. Practically every technology vendor we met with touted its expertise in delivering mission-critical analytics at breakneck speeds to help retailers better run their businesses. That’s good news for retailers, as acting on the key findings from swarms of data is just one of the ways retailers are differentiating themselves from the competition; they do so by predicting trends and preparing for future demand. But with Big Data comes big responsibilities and, more to the point, an overabundance of analytics. Where’s an overburdened retailer to start?