Magazine Article | October 20, 2016

Cracking The Omni-Channel Customer Code

Source: Innovative Retail Technologies

By Matt Pillar, senior executive editor, Innovative Retail Technologies

November 2016 Innovative Retail Technologies

How modern commerce platforms are bridging the digital/physical retail divide

Your best, most loyal digital customers and brand evangelists are easy to identify and nurture online, where your whole world is at their fingertips. In stores, they run the risk of shopping incognito and walking away disappointed. We posed a few questions about how to combat that danger to Adam Forrest, senior director of Americas marketing at Salesforce Commerce Cloud, and David Potts, founder and CEO at SalesWarp.