Company expects more effective exchange of data among trading partners and simplified interoperability among different RFID applications
RedPrairie Corporation, the world's leading consumer driven optimization company, announced today that it is partnering with Unilever in the company's trial of EPCIS (Electronic Product Code Information Service) to collect and access information from within the company's logistics environment and from trading partners in the supply chain. Through RFID enablement and its integration with EPCIS, Unilever is looking to create additional business value in the areas of promotion management, supply chain visibility and metrics and RFID readability.
The EPC Information Service (EPCIS) is a specification for a standard interface for accessing EPC-related information. RedPrairie provides information on RFID tags in the EPCIS specification to Unilever, including:
"By replacing manually intensive data exchange tasks with automated processes, more time is available for analysis and value creation," said Simon Ellis, Supply Chain Director at Unilever. "As RFID begins to proliferate, EPCIS will serve as the foundation for manufacturers like Unilever to gain valuable insight, predict needs and problems before they occur, and improve our business operations and responsiveness to each of our partners within the supply chain."
Comments Tom Kozenski, RedPrairie Vice President, "Manufacturers and Retailers can share vast amounts of item data by accurately tracking RIFD tagged products. RedPrairie's RFID capabilities help Unilever sift through the raw data and analyze store level promotional success within their EPCIS business analytics."
About RedPrairie Corporation
RedPrairie is the world's leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of end-to-end (E2eTM) solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies. With 21 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.
For additional information, call 1.877.733.7724, or access www.RedPrairie.com.