Magazine Article | December 16, 2015

Email's Vital Role In Reducing Shopping Cart Abandonment

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief, Innovative Retail Technologies

January 2016 Innovative Retail Technologies

Here’s how a specialty retailer relies on an email marketing platform to convert abandoned carts into completed purchases.

For specialty retailer Unique Vintage, direct, personalized contact with its customers is a key component to its growth. To scale from mom-and-pop eBay seller to multichannel retailer, Courtney Lear Wallace, Unique Vintage’s director of digital marketing and e-commerce, stresses the vital importance of a flexible, robust email marketing solution. In fact, email is one of the retailer’s top three revenue drivers.