Article | September 18, 2014

How VARs Can Capitalize On Retail's Mobility Trend

Source: Honeywell
Honeywell
Bob Grabowski, Vertical Marketing Manager, Retail, Honeywell Scanning & Mobility

By Bob Grabowski, Vertical Marketing Manager, Retail, Honeywell Scanning & Mobility

Retailers are convinced of mobility’s benefits and are looking for the right solutions.

Why is the mobility trend in retail more than hype?

Retailers are opening their wallets to buy “modern mobility” products, — they aren’t just talking about it. Early adopters like Nordstrom and Lowe’s defied the status quo and bought “consumerized” devices a few years ago. At Honeywell, we see the trend skipping over Geoffrey Moore’s technology adoption chasm and into the knee of the growth curve. And it’s not necessarily about payment — it’s about buying attractive but durable devices a retailer can put into the hands of every on-duty store associate to help customers select and locate merchandise, in addition to performing traditional store operations. A Tier One retailer will roll out tens of thousands of Honeywell Captuvo sleds with Apple iPod Touch 5s to every store this year. That validates the trend.

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