Magazine Article | April 19, 2016

Inside Best Buy Canada's New Marketplace Initiative

Source: Innovative Retail Technologies

By Matt Pillar, senior executive editor, Innovative Retail Technologies

May 2016 Innovative Retail Technologies

How Best Buy Canada is letting its customers define their experience with the brand and expanding its e-commerce market share along the way.

That Amazon is the single most disruptive force in retail since the rise of Walmart is an obvious understatement. From the consumer’s perspective, the e-commerce goliath’s revolutionary approach to product selection and fast shipping has set a standard that few — if any — merchants can match. If that sounds like an overstatement, consider that Amazon captured 38 percent of 2015 holiday e-commerce spending, the equivalent of the next 21 merchants behind it.