“Band” App Developed by Formula 3 Group and Now Fully Integrated with Aptos CRM and ClientelingDelivers Holistic View of the Shopper to Support Personalized In-Store Experiences
Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, recently announced True Religion Apparel, Inc.has partnered with Aptos and Formula 3 Group to enhance and extend the functionality of its Apple Watch “Band” app to redefine the practice of clienteling and next-generation in-store customer engagement. The app is now fully integrated with Aptos CRM and Clienteling to deliver a holistic view of shopper history and loyalty program data.
When first launched in December 2015, True Religion’s Band app was fully integrated with Aptos Mobile Store Point of Sale and Aptos Enterprise Order Management in a pioneering approach that leverages the latest consumer and enterprise technology to unite the online and in-store retail worlds and to “arm” sales associates with a powerful new customer engagement tool supporting an “endless aisle” experience. With the newAptos CRM and Clienteling integration, the latest release of the Band app now gives store associates the ability to offer more personalizedin-store customer engagement via rich customer insights delivered at a glance.
Once True Religion loyalty members opt in to a mobile app that integrates with geo fencing and in-store beacons, every time they entera store, associates on the sales floor are alerted via Apple Watch haptic response. One tap of the watch opens a wealth of customer information from previous interactions on the web or in-store -- includingthe customer’s buying patterns, sales history, and suggested selling recommendations based on information constantly gathered within Aptos CRM’s live, multi-channel customer database and made actionable via Aptos Clienteling.
Rich product imagery offers associates a virtual view ofpast purchases, and social media integration incorporates profile pictures so store associates can recognize and greet customers by name. Additionally, associates can understand what products are currently trending in a given category, location or across the store fleet, and filter items by price point.
The app provides a new interactive user interface that eliminates the information gap between store associate and the retail enterprise. Critical customer data is no longer confined to the back-office, and can no longer exit with store associates upon their departure. Associates are liberated from the point of sale and free to move throughout the store to cater to customer needs.
“The Apple Watch clienteling application from Formula 3 Group powered by Aptos CRM/Clienteling is retail personalization realized,” said John Hazen, senior vice president, Direct to Consumer &Omnichannel, True Religion, Inc. “For store associates to be notified via haptic touch on the watch that a customer has entered the store and then provided with their purchase history in a visual manner is the “Holy Grail” of insight and personalization. With this new integration, we hope to empower sales associates with the customer information and tools they need to better serve customers, while elevating the customer experience and converting more sales.”
“In the current age of engage, providing personalized, highly relevant experiences is absolutely critical,” said Russ Ronchi, owner of Formula 3 Group, LLC. “Aptos’ cloud-based singular commerce platform supports ease of integration to power traditional means of doing business as well as cutting-edge digital initiatives to support new innovation in customer engagement.”
“The physical store can be retailers’ most valuable assetin the customer journey,” said Noel Goggin, CEO and culture leader for Aptos. “With its visionary Apple Watch Band app, True Religion clearly understands this opportunity to unite its digital and physical retail environments to support unified commerce and seamless experiences that inspire customer brand loyalty and associate engagement.”
With over 122,000 stores live onits singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523B in annual revenues.
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. For more information, visit www.aptos.com
SOURCE: Aptos, Inc.