Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares to others’, how discounting affects traffic, and how your promotions benchmark against competitors’.
The Aerohive Personalized Engagement Platform gives retailers a new way to optimize customer acquisition, loyalty, and engagement in brick-and-mortar locations. Going beyond just providing high-speed and reliable Wi-Fi access in stores or offices, Aerohive Retail Analytics provides insight into business intelligence and consumer behavior in and around stores regardless of whether the customer has joined the Wi-Fi network.
Return on investment calculations are integral to tech and operations expenditure decisions. They inform strategy, give us benchmarks to guide implementation and execution, help us stay accountable to goals, and provide the finance department with budget assurance.
A Q&A With Matt Pillar & Lina Yang I Director, Hershey’s Advanced Technology & Foresight Lab
As the groundwork for enterprisewide data visibility falls into place, a game of connect-the-data dots is playing out in stores.
Business intelligence tools help omni-channel retailers mitigate costs on both ends of the supply chain.
Today’s CMO is being called upon to break down the barriers within the retail business structure and work directly with the entire C-level to create a single direction for the company.
Agilence, Inc., the leader in cloud-based data analytics and loss prevention solutions for retail and restaurant operations, today announced 20/20 Data Analytics™, a new, unified analytics platform that brings an unprecedented level of actionable business insight to a growing number of industries. Built on the foundation of Agilence’s industry leading Retail 20/20™ exception reporting software, 20/20 Data Analytics™ goes beyond loss prevention to allow any manager the ability to gain meaningful, data driven, operational insights to improve profits and margins, better serve customers, and ensure policy compliance.
Arthur Lawida, president of CommerceTools, talks to Erin Harris, chief editor of Innovative Retail Technologies, about commerce-as-as-service and why it’s a smart model for retailers struggling to excel in omni-channel retailing. Lawida explains commerce-as-a-service in detail and how it’s redefining the way retailers operate their businesses.
Leon Katsnelson, IBM Big Data, and Cloud program director, discusses why IBM partnered with Retalon to deliver predictive analytics technology to retailers.