As visual merchandising designers, the team and I strive to create displays that capture the shopper’s attention so they purchase a product or service. This sets the stage for a conversion from the average consumer into a brand ambassador. I’ve previously discussed that we’re most successful when we design a retail piece that sets the stage for such transference.
I’ve already hit the snooze button twice as my alarm sirens for me to get out of bed. I sit up and stretch as the timer on my day begins. It occurs to me that in these modern times, we are constantly tracking our every move. That is, we adhere to routine schedules and check-ins while calculating our daily activities and recording progress made in order to achieve the next goal.
When I walk through retail environments, I am on constant alert – looking for innovative design concepts, unique displays and the ways consumers engage with their surroundings.
With the right merchandising, retailers succeed in engaging with consumers and inspiring them to buy more products. Merchandising can range from custom signage or corrugated displays to interactive kiosks – the right one for you is dependent on your company’s needs.
An interesting thing is happening in stores. Retailers who were fast out of the box to test tablets on the floor have assimilated their learning and are proceeding to integrate them into the in-store experience.
There’s a place for interactive displays and complex analytics, but for boutique retailer Sun Diego Boardshops, it’s enough to simply stop traffic
NorgesGruppen needed to not only comply with upcoming tobacco regulations, but also reduce internal and external theft of tobacco products.
The mobile accessory franchise is upgrading to a mobile POS to keep up with its mobile customers.
The connected consumer has come to expect more out of selfservice kiosks when they transition from their mobile device to the store.
The relevance of the store in a cross-channel retail environment is bolstered by digital interaction.
LaCie, designer of world-class storage solutions has expanded their product line in-store.
Cummins Allison, the leading innovator of coin, currency and check processing technology, as well as ATMs, recently announced the addition of a new mixed-bag coin- collection system to its line of Money Machine 2 self-service coin counters.
Dave & Buster’s, where you can “Eat, Drink, Play & Watch Sports”, is building on their ability to offer “ticket-less” rewards points directly to the gamer’s card by re-designing their loyalty kiosks.
Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets, and world-class producer of bar code readers, mobile computers, sensors for detection, measurement and safety, vision systems and laser marking equipment, has been awarded the first prize in the Digital and Technological Innovation – App category at the Italian POPAI Awards 2016.
Embed, part of the multinational entertainment group Helix Leisure, partners with Frank Mayer and Associates, Inc. to produce interactive game card kiosks for the gaming and family entertainment market.
As always, we're here to help retail executives make informed decisions about technology and operations solutions for all their sales channels. In that spirit, our discussion topic today is improving the customer experience in the store. Our guest today, to help give us an expert’s point of view, is Alexandra Sneed, marketing manager for Verizon Enterprise Solutions.
Mike Tippets, VP of Hughes Solutions Group, describes how to you can engage and inform your customers to action with the Power of Video. Let Hughes show you how you can improve your customer's experience with our new Hughes Digital Associate.