As visual merchandising designers, the team and I strive to create displays that capture the shopper’s attention so they purchase a product or service. This sets the stage for a conversion from the average consumer into a brand ambassador. I’ve previously discussed that we’re most successful when we design a retail piece that sets the stage for such transference.
I’ve already hit the snooze button twice as my alarm sirens for me to get out of bed. I sit up and stretch as the timer on my day begins. It occurs to me that in these modern times, we are constantly tracking our every move. That is, we adhere to routine schedules and check-ins while calculating our daily activities and recording progress made in order to achieve the next goal.
When I walk through retail environments, I am on constant alert – looking for innovative design concepts, unique displays and the ways consumers engage with their surroundings.
With the right merchandising, retailers succeed in engaging with consumers and inspiring them to buy more products. Merchandising can range from custom signage or corrugated displays to interactive kiosks – the right one for you is dependent on your company’s needs.
An interesting thing is happening in stores. Retailers who were fast out of the box to test tablets on the floor have assimilated their learning and are proceeding to integrate them into the in-store experience.
There’s a place for interactive displays and complex analytics, but for boutique retailer Sun Diego Boardshops, it’s enough to simply stop traffic
NorgesGruppen needed to not only comply with upcoming tobacco regulations, but also reduce internal and external theft of tobacco products.
The mobile accessory franchise is upgrading to a mobile POS to keep up with its mobile customers.
The connected consumer has come to expect more out of selfservice kiosks when they transition from their mobile device to the store.
The relevance of the store in a cross-channel retail environment is bolstered by digital interaction.
Merchandising solutions come in all sizes. This space-saving counter display provides high visibility for the DuraSmoke brand in the crowded convenience store environment, while merchandising their expanding line of flavored eLiquids and accompanying products for eCigarettes.
As EMV transitions begin for outdoor payment systems, NCR Corporation is bringing a new solution to the U.S petroleum and convenience store market to modernize the fuel pump experience and increase in-store sales. Through a relationship with Invenco, NCR will begin offering a large, touchscreen fueling experience at the pump. The new solution puts the retailer in the driver seat for content ownership and management.
Frank Mayer and Associates, Inc. is excited to announce the Shell Fuel Rewards Kiosk program has won the Best Retail Deployment: Kiosk/Self-Service award at the ICX Association Industry Excellence Awards held in Chicago, IL on June 29, 2015.
As always, we're here to help retail executives make informed decisions about technology and operations solutions for all their sales channels. In that spirit, our discussion topic today is improving the customer experience in the store. Our guest today, to help give us an expert’s point of view, is Alexandra Sneed, marketing manager for Verizon Enterprise Solutions.
Mike Tippets, VP of Hughes Solutions Group, describes how to you can engage and inform your customers to action with the Power of Video. Let Hughes show you how you can improve your customer's experience with our new Hughes Digital Associate.