Retail Marketing And Loyalty News And Resources Retail Marketing And Loyalty News And Resources

FEATURED MARKETING/LOYALTY CONTENT

Discount Pricing Strategies: Optimising Operational, Merchandising & Promotional Plans

Amid price wars, promotional fatigue and ever decreasing margins, new research confirms UK retailers are selling an increasingly large proportion of inventory off at discounted prices. This is good news for consumers, who have become accustomed to searching out bargains during the likes of discount events like Black Friday and Cyber Monday. However, this trend is having negative impact on the UK retail’s bottom line.

How Small- to Mid-Sized Merchants Are Crushing The Big-Box Competition

Small- to mid-sized retailers have an inherent omni-channel merchandising and inventory management advantage over their big-box competition; they know their customers. Modern software applications support that advantage, creating a unique opportunity for small- to mid-sized retailers to shine.

The Digitally Demanding Consumer: 2016 Consumer Trends Report

2016’s consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. To complicate matters further, they’re armed with a slew of digital devices and online resources. As a result, today’s consumer carries no qualms about ditching their brand loyalty in exchange for a better deal or faster shipping.

Justin’s Field Activation Team Spreads Brand Awareness

Justin’s®, a nut butter and peanut butter cup manufacturer, uses GoSpotCheck to run its field activation team, collect data points surrounding demos and evaluate product launches.

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ARTICLES FROM INNOVATIVE RETAIL TECHNOLOGIES

  • The 2016 Mobility Special Report
    The 2016 Mobility Special Report

    Planet Retail details how mobile technologies enable meaningful customer experiences and how retailers must evolve to keep pace.

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MARKETING/LOYALTY MULTIMEDIA

  • Machine Learning’s Effect On Retail

    Listen in as Molham Aref, CEO and Kevin Sterneckert, Executive VP of Marketing at Predictix talk to Innovative Retail Technologies’ Editor in Chief, Erin Harris, about how machine learning is used in retail and how it improves merchandising and supply chain operations. During this insightful podcast, Aref and Sterneckert define machine learning and outline the benefits for retailers who adopt it to improve the decision-making process.

  • CRM And The Multichannel Retailer: Part 3: Social Media And The Multichannel CRM Program
    CRM And The Multichannel Retailer: Part 3: Social Media And The Multichannel CRM Program During part three of our podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Integrated Solutions For Retailers/Retail Solutions Online Associate Editor, Erin Harris about the proper ways to use social media as a customer touch point.
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