The best retailers in the world are also the best marketers. Their strategies include smart, on-demand mobile couponing to drive increased foot traffic and incremental revenue. But they need the right technologies to make it happen.
When is the last time you took a deep dive into your email metrics? As you prepare for the holidays, perhaps it is time to take another look. Understanding your subscribers is the only way to truly evaluate the performance of your campaigns, making necessary changes to increase subscriber engagement, revenue and ROI.
Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares to others’, how discounting affects traffic, and how your promotions benchmark against competitors’.
Retail is changing at such a rapid pace it’s hard to imagine what the future may hold. As a retailer, you not only are challenged to offer the products your customers want today, but to do so profitably while providing optimal customer service and staying one step ahead of your competitors — remaining agile enough to address whatever lies ahead.
As multichannel or omni-channel retailing develops, the retail industry is recognising that the most efficient form of operation is to service all channels from a single stock pool. This could be physically held in a variety of locations, most commonly warehouses and stores.
Planet Retail details how mobile technologies enable meaningful customer experiences and how retailers must evolve to keep pace.
A Q&A With Matt Pillar & Lina Yang I Director, Hershey’s Advanced Technology & Foresight Lab
Why is Hointer’s Nadia Shouraboura so hell-bent on bringing big changes to the in-store experience?
As the groundwork for enterprisewide data visibility falls into place, a game of connect-the-data dots is playing out in stores.
Regardless of your retail technology solutions spending plans, customer experience management needs to top 2015’s priority list.
Leading big data, marketing services and analytics provider, Infogroup recently launches Infogroup Audience Solutions (IAS).
A recent study commissioned by Aptos and conducted by GatePoint Research explored retail executives’ top priorities for technology investments that will help keep their stores relevant in the digital era. The research revealed that retailers perceive they are facing a multitude of pressing challenges, and consequently they have identified different priorities that will clearly compete for attention, resources and budget.
Prepare yourself for the new retail. In 2016 IBM surveyed 1,500 U.S. consumers aged 13 to 60+ to (1) find out what today’s consumers consider most important when choosing where to shop and (2) compare those results to a similar study done in 2011.