In today’s customer-engagement race, seasoned retailers have come to understand the value and opportunity startups offer.
Here’s how an improved e-commerce strategy fueled the legendary train maker’s growth in just four months.
Ever since I returned from ShopTalk, I’ve dedicated time to learning more about the startups that exhibited at the show, as well as others in incubation labs around the country. You’ll read more about startups in the May/June issue of Innovative Retail Technologies.
It shouldn’t surprise you to hear that ShopTalk 2017 was a hit. I walked away from the show more informed on the future of retail than when I was when I walked in. I suspect there are quite a few meetings and conversations taking place as retail execs share what they learned with their teams. In a nutshell, the content was top notch. Here are some of the sessions I attended and what I learned:
Our friend, Miya Knights, global retail technology director at Planet Retail, in partnership with Digimarc, just released an insightful report titled, “Harnessing the Power of Digital Transformation: The Ultimate Retail IT Therapy.” In her report, Knights explains the importance of harnessing digital transformation in omni-channel retailing. She writes, “Only through the digital modernization of their own automated systems will retailers truly be able to grow sales efficiently and enrich shopper engagement effectively at any and every physical and digital touch point.”
Forget B2B, B2C, and B2B2C. As the customer — specifically the Millennial and Gen Z segments — help shape the future of retailing, we’re in the throes of the “Me2B” economy.
This headline may have you believe that the store is hanging on for dear life. While brick-and-mortar retailing isn’t on life support, brick-and-mortar retailing as we once knew it is. Just ask Macy’s, Sears, and The Limited. As e-commerce gains momentum by the day, over- and under-inventoried stores with ill-informed associates and aged technologies pose tangible issues for most brick-and-mortar retailers. Yet, there’s much more to resuscitating the store experience than any one 600-word article can tackle. For the sake of this article, let’s focus on a top brick-and-mortar concern we can all agree on — the associate’s ability to engage the customer.
New compliance audit software helps Skechers create, track, and manage compliance issues quickly and effectively.
Evereve brings its high-touch, highly personal in-store experience to online retail.
Last week, my colleague, Matt, wrote about his take on virtual reality’s (VR) presence at the recent NRF BIG Show. Just as we predicted, VR, augmented reality (AR), AI, and more were top technologies showcased on the Expo floor. We spent plenty of time scoping out these and other technologies developed to help retailers improve store performance, personalize the shopping experience, streamline the supply chain, etc. We also spent quite a bit of time talking one-on-one with retail executives about their biggest opportunities and strategies for achievement in the weeks and months ahead.