Leadership summit tackles customer engagement, retail adoption, compliance, consumer privacy, marketing, blockchain, and other key issues
Mobile Marketing & Technology recently introduced keynote and other confirmed speakers for the 2016 Mobile Payments Conference(MPC), taking place August 29 – 31, 2016 at the Renaissance Chicago Downtown Hotel in Chicago, IL. Click here for an up-to-date speaker list (https://mobilepaymentconference.com/2016-speakers).
The Mobile Payments Conference provides unfettered access to the World’s foremost leaders from banking and financial services; retail; technology; mobile computing; cybersecurity and data privacy; customer experience and loyalty; engagement and marketing; payments and commerce. Attendees benefit from the MPC’s intimate setting, which allows them to interact with the individuals directly responsible for the continuing advancements in payments technology, consumer adoption, and aligning industry with governments and regulatory bodies worldwide.
Keynotes and executive panels will address the most pressing issues facing all touch-points of the mobile payments ecosystem, such as real-time payments, consumer privacy, network, platform and service provider selection, omni-channel engagement, loyalty programs and integration, encryption, compliance and security considerations, as well as the emergence of blockchain, host card emulation (HCE) and near field communications (NFC).
“I'm honored to be selected as a keynote speaker for this year's Mobile Payments Conference and am excited to explore the mobile payments landscape alongside my fellow industry leaders,” said Worldpay Vice President of Product Strategy, Ian VanBuskirk. “We live in the 'age of the customer,' an evolving commercial landscape where consumers reign supreme. With buyers eager to adopt new technologies and shop seamlessly across platforms, vendors that are in sync with changing preferences only stand to gain.
"By 2019, total U.S. spending via digital wallets will reach $647B, and global e-commerce is expected to reach $2.4T with 23 percent from mobile devices. Merchants must confront this change with seamless omni-channel integration, a boost in virtual customer service features and real-time inventory management across channels."
Tim Spenny, vice president, GfK Financial Services, noted that, “Mobile payments have the potential to transform retail as a key enabler for positive consumer experiences. Despite the inherent advantages, adoption is still very low as only 3 percent of consumer transactions are executed as mobile payments.
“The biggest challenge facing the industry is perception. To overcome public concerns relating to privacy and security, retailers must address those fears and educate their customers as to the many safeguards and protections currently in place, as well as the convenience, speed, and significant added value. Until retailers embrace how mobile payments can differentiate them from competitors, reinforce customer loyalty and growth their business, adoption will stagnate.
"I look forward to joining several of the most esteemed financial, technology and retail executives at this year's Mobile Payments Conference, a critical forum that helps push this metamorphic technology forward.”
“The 2016 Mobile Payments Conference in Chicago is where industry leaders gather to separate fact from fiction,” said Marla Ellerman, Mobile Payments Conference executive director and publisher of Mobile Marketing & Technology. “This year’s conference will examine the many new mobile commerce platforms, services, solutions, and standards that continue to enter this exploding market.”
Chester Ritchie, senior sales and marketing executive with Zooz, added, “The Mobile Payments Conference is one of my favorite events to attend every year. The venue offers great insights and speakers not found elsewhere. I always learn about new innovations at the Mobile Payments onference.”
For the latest Mobile Payments Conference news, updates and information, visit www.mobilepaymentconference.com.
About Mobile Payments Conference
The Mobile Payments Conference is the industry's leading mobile commerce event, which convenes executives across the globe from all parts of the mobile commerce ecosystem.
For more information, visit http://www.mobilepaymentconference.com.
About Mobile Marketing & Technology
Mobile Marketing and Technology is an online publication and community dedicated to educating Marketing, Sales, IT Professionals, and Executives about the latest mobile phone technologies for marketing and communication. For more information, visit http://mobilemarketingandtechnology.com/.
SOURCE: Mobile Marketing & Technology