Guest Column | August 11, 2015

Championing Video-Based Intelligence In Your Organization

Net Payne

By Net Payne, Chief Marketing Officer with March Networks

How security and loss prevention professionals can guide the company toward increased profitability through more wide-scale video adoption

Security and loss prevention (LP) professionals have long understood the value of video. For security staff, video surveillance can deliver a real-time view into what’s happening at a location and capture a visual record of what’s transpired. For LP teams, video records not only speed investigations, they deliver clear evidence that can be used to find additional instances of fraud and theft quickly, as well as provide clear evidence for prosecution.

Because they use video regularly, most security and LP professionals have an exceptional grasp of how a video surveillance system should function, how the video should look, what sets one system apart from another, and how their retail organization is actually benefiting from its technology investment. Depending on their level of involvement in selecting the system and working through its design and deployment, they may also have extensive experience cooperating with other departments to ensure that the chosen video solution will meet everyone’s needs. 

And that’s why security and LP teams are perfectly positioned to champion the adoption of video-based business analytics within their retail organizations. By taking the time to better understand the capabilities offered by this new generation of analytics for their own teams – and more broadly across their organization – they can help lead the business toward measurably improved performance and profitability.

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