January 2017 Innovative Retail Technologies
Why the fitting room might become the epicienter of customer engagement in apparel retailing.
For apparel retailers, what goes on in the fitting room is a direct precursor to their customers’ all-important stop at the POS. Recognizing that the fitting room experience is, for many consumers, the most lackluster (or downright disappointing) element of the clothes shopping exercise, a slew of tech startups have set out to turn the fitting room experience on its ear. A few months back, we brought you a story about Nadia Shouraboura’s innovative and tech-centric approach to the fitting room experience at Hointer. Today, we’ll look at how two companies are turning a centuries-old fitting room fixture — the mirror — into an extensible customer data gold mine for apparel retailers.