Magazine Article | September 18, 2014

On-Site Search Critical To E-Commerce Growth

Source: Innovative Retail Technologies
Erin

By Erin Harris, editor-in-chief, Innovative Retail Technologies

October 2014 Integrated Solutions For Retailers

Improved accuracy for on-site e-commerce search has helped Ben’s Cycle and Fitness accommodate its customers’ unique shopping needs.

When used by shoppers attempting to find the right product, robust on-site e-commerce search functionality matters in terms of sales and conversions. Drew Triplett, Internet manager at Ben’s Cycle and Fitness, knows this to be true, as the family-owned business offers specific, highly complex components for various makes and models of bicycles. Triplett and his team were concerned that customers were not able to quickly and easily find the right product. And they wanted to drive more traffic to their site as well as do more with the traffic they already had.