Magazine Article | August 17, 2016

Smarter Pricing, Bigger Profit

Source: Innovative Retail Technologies

By Matt Pillar, senior executive editor, Innovative Retail Technologies

September 2016 Innovative Retail Technologies

Price transparency is putting pressure on merchants to get strategic and granular about how they manage prices and drive profits.

Think pricing strategy was important ten years ago? It’s an absolute imperative today. Consider that back in July, Amazon Prime day stoked so much interest in price strategy and optimization software from so many retailers that we struggled to get our calls on the schedules of this column’s guest experts. Their talents and time are in high demand. Fortunately, Jeff Moore and Guru Hariharan managed to squeeze us in. Moore, who was previously lead architect of demand management science at SAP, is now chief science officer at Revionics. Hariharan, who launched Boomerang Commerce four years ago, is CEO of the company after successful stints at Amazon, eBay, and Shutterfly.