Magazine Article | April 19, 2017

Startups – From Gamble To Sure Thing

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief, Innovative Retail Technologies

Remember when retailers were leery of partnering with startups for fear the technology was half-baked or would not deliver a reasonable ROI? Remember when the fail fast, fail cheap mentality was only for green, starry-eyed retailers grasping at straws in an effort to compete for wallet share? Rest assured, those days are over.