September 2016 Innovative Retail Technologies
New roles-based research on the state of retail security reveals deep disconnects among CEOs, CIOs, and directors of LP/AP.
That retail LP and security professionals sometimes find themselves at odds with merchandisers and marketers is understood, even accepted to some degree. The source of that struggle is simple; merchandisers’ and marketers’ modus operandiis to make products accessible to consumers to experience and, ultimately, buy. LP and security professionals strive to protect that merchandise from theft, loss, and damage. You can appreciate the inherent conflict in the relationship.