By Joe Holley, VP Business Development, Frank Mayer and Associates, Inc.
The ball has dropped, the confetti has fallen, and the New Year has officially been ushered in. With 2017 on the horizon, it’s time to look to the future. What does the future hold for retail? Let’s take a look at what a few of our colleagues have to say.
The New Year holds much for retail and we see it in the new programs and displays in the marketplace. Retailers and brands are asking how they can shrink footprints within brick and mortar establishments and still focus on a targeted product mix for the consumer. Ensuring that our footprint is smaller and specific to customer needs establishes brand and retail loyalty. This also makes it easier to shift focus from trying to sell customers on an item they already know that they want to upselling them on upgrades and add-ons.
Personalization: Using Technology to Tailor a Classic Retail Strategy
Today’s shoppers are doing their research online; no surprise. This has opened up a new playing field for technology in store as retailers are able to target personalized shopping experiences. The idea of collecting customer information for the sake of retail analysis is nothing new, but here is our take on the topic.