Magazine Article | February 15, 2017

Why Walmart's Free Shipping Play Won't Work

Source: Innovative Retail Technologies

By Matt Pillar, senior executive editor, Innovative Retail Technologies

In late January, Walmart introduced free two-day shipping on select merchandise at Walmart.com. The only string attached is a minimum $35 spending threshold to qualify. From a shopper’s perspective, that’s pretty awesome, right? Consumers have come to expect shipping to be fast, but two-day shipping, for free, and not just during the holidays but all the time? That’s pretty big news.