Crate and Barrel is an industry leading multi-channel home furnishings specialty retailer, known for its exclusive housewares and furniture designs. In addition to a thriving direct marketing division that services more than 90 countries, the company operates stores in most major North American markets as well as international franchise locations in Dubai, Singapore and Mexico.
In 2012, Crate and Barrel kicked off a company-wide store reorganization effort focused on identifying new and innovative ways to improve customer experience. While the corporate leadership and regional management teams had long leveraged data from ShopperTrak’s Managed Service to gain insight into foot traffic and sales performance, this reorganization effort marked the first time Crate and Barrel began to explore the real time sales opportunities the numbers offer. By using traffic data delivered by ShopperTrak to the store in real-time, the company created a system for immediately informing, influencing and improving sales behavior at the store level.
Please log in or register below to read the full article.
