Article | April 9, 2015

Connectivity: Changing The Brick & Mortar To Click & Mortar

Source: Frank Mayer and Associates, Inc.

By Randy Amundson, Frank Mayer and Associates, Inc.

With the right merchandising, retailers succeed in engaging with consumers and inspiring them to buy more products. Merchandising can range from custom signage or corrugated displays to interactive kiosks – the right one for you is dependent on your company’s needs.

While a corrugated display may fit your business needs perfectly, more and more retailers are beginning to use interactive kiosks and tablet merchandising. Today’s consumer prefers using an unmanned device over speaking to a sales associate. Interactive kiosks and tablets provide a point of connection for the consumer and have become a catalyst to purchasing. These connected kiosks and tablets are changing the Brick & Mortar store to Click & Mortar.

So, how do we connect these kiosks and tablets?

Typically, a kiosk will need its own network connection unless the owner of the kiosk is the same as the store.

Consider a shoe company owning a kiosk in a department store. The shoe company is an outside entity to the department store and is, thus, a potential security risk; so, the department store normally won’t allow the shoe company to use their network in order to connect to the Internet.

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