Opportunity is knocking. The peak season will likely bring in many customers who are new to your brand. In fact, last year 41% of holiday shoppers purchased from a retailer that they had never previously bought from. That statistic alone shows how peak season is the perfect time to demonstrate what your brand has to offer. Retailers can take advantage of the busy holiday season by creating a positive customer experience that will help foster brand loyalty and convert casual shoppers into repeat customers. So, how can retailers earn new customers this peak season?
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