In an ironic twist, in today's day and age, where technology gives us information and multimedia content at arm's reach, it can be more challenging than ever to achieve true visibility. In most cases, the more information that is available, the more challenging it is to do anything meaningful with it. It can be simply impossible to effectively sort through overwhelming amounts of data, leaving retail managers and executives with plenty of information, but no context for situations or incidents.
Visibility, however, is critical to running a successful retail organization. Without an understanding of what is truly occurring on a day-to-day basis, it is impossible to make good business decisions, implement the right policies and direct resources to address priority problems.
