iPhone 6 + iBeacons + Wi-Fi: In-Store Shopping Ups Its Game

By Amanda Mitchell Henry, Aerohive

The main buzz surrounding the iPhone 6 launch has been its bigger size and how great that will be for, say, anyone who takes photos, plays games, or reads email on-the-go. It's time to talk about the real winner: retail shoppers.

I don't mean the online variety. I'm talking about old-school, flesh-and-blood shoppers ...  people who physically go to a store and browse through merchandise for stuff they want to buy. 

The iPhone 6's larger screen is cool, and will definitely play a starring role in what will be a better in-store shopping experience. But there are other, less buzzed-about technologies that will be contributing to making that shopping spree a joy for iPhone 6 users:

• iBeacons - Apple's service for enabling a location-aware shopping experience.
• Wi-Fi 
• Personalized Engagement Software that encourages customer loyalty by offering personalized deals. 
• Support for Near Field Communications (NFC) - implemented by Apple as the new ApplePay technology that lets you make a mobile payment from your iPhone 6.

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