Consumer Expectations Are High for the 2016 Holiday Shopping Season.
With the 2016 holiday shopping season right around the corner, Radial partnered with CFI Group to discover what matters most to consumers this year. We surveyed 500 retail shoppers in the areas of ordering, fulfillment and delivery, and customer service to reveal their holiday shopping expectations and give retailers a roadmap to meet those expectations.
It’s no secret that today’s omnichannel shoppers want options that balance cost, delivery methods, and speed. With customer experience being the number one metric for measuring success in today’s retail environment, which services are critical for retailers to provide a great consumer experience, drive customer loyalty, and increase revenues?
That’s what we intended to find out when we conducted our 2016 Holiday Outlook Survey,* and some of our findings may surprise you. What shouldn’t surprise you is the importance today’s “anytime, anywhere, anyhow” shoppers place on retailers meeting their expectations and how quickly they will take their business elsewhere when retailers fail.
