By Kevin Kearns, ShopperTrak
On April Fool’s Day, Amazon launched the Amazon Dash Button—and it was no joke. Amazon has partnered with 18 CPG brands to quickly deliver household favorites with the press of a button.
Because Amazon Prime customers have personalized accounts, the product simply arrives, like magic, on their doorstep within two days—eliminating the need to run to the store in those ‘we’re almost out of diapers, or toilet paper! We need detergent for laundry day!’ type moments.
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