Magazine Article | June 24, 2013

Why Omni-Channel Commerce Needs An Omni-Channel Order Management Solution

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July 2013 Integrated Solutions For Retailers

By Andy Lloyd, general manager for commerce products, NetSuite

Order management has become a huge pain-point for retailers as they continue to struggle in the new omni-channel world of retail.

Order management may be the unglamorous part of retail, but it’s quickly becoming a key focal point as retailers are looking to operate more efficiently to meet consumer demands, gain a competitive advantage, and deliver an exceptional customer experience. The challenge of meeting customer expectations for modern retailers has extended beyond the online store and the storefront to deep into the back office. To compete effectively, it is no longer just a matter of providing a customer the right product online, in their favorite style, and delivering it in time. Now, as soon as a customer hits “confirm” to order her sweater, a modern retailer needs an order management system (OMS) to kick in and determine the most efficient and cost-effective way to get the merchandise to the customer.