Shoppers expect to use the digital domain to inform their purchase decisions anytime and anywhere, even when they intend to complete their shopping experience in the store. And when they get to the store, they expect store employees to have that information at their fingertips too, in order to serve them better. To support consumers’ omni-channel shopping behaviors, product information, inventory availability, and customer profile and order information must be current and available throughout the enterprise to enable real time visibility anytime and anywhere.
New demands for a harmonized shopping experience put tremendous pressure on the stores, which for the past generation have been designed around customer self-service. But retailers are realizing that “no store is an island”, and that success will be driven by digital enablement from now on. That requires a network and a new generation of network-centric information systems that enable access to rich information – accurately and in real-time
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