Birdzi Achieves Unprecedented Growth In 2015, Introduces New Product

The company’s customer engagement solution base grew from 6 stores in 2014 to over 130 grocery stores in only a year

Birdzi, provider of the industry’s leading strategic personalization and shopper engagement platform, announced recently that the company experienced exponential growth in the past year. Since February 2015, Birdzi has contracted with five independent grocers to deploy the company’s cloud-based personalized engagement and analytics platform in more than 130 stores across the U.S. and service more than 2 million unique households.

In addition, Birdzi has released a number of new features to help grocers reach shoppers at home, in stores and on the go. The latest features available for Birdzi include:

• Offer Management Portal: Birdzi’s new Offer Management Portal gives retailers, brands and wholesalers complete control over creating digital promotions and setting up offer campaigns.
• Campaign Analytics: Once offers are created and available for shoppers, Birdzi provides campaign analytics allowing retailers, brands and wholesalers to see who’s using the offer and how individual offer campaigns are performing.
• VIEW: Birdzi’s VIEW feature helps retailers understand how sales are performing across different categories, brands, geographies and customer segments.
• Offer Genius: Birdzi’s Personalization Engine (Offer Genius) obtains transaction data from retailers and correlates it with data from other sources such as the mobile app and in-store beacons to create individual shopper profiles that are in turn used to score the relevancy of offers to shoppers.

These tools are exclusive to the Birdzi platform and provide supermarket retailers with the technology to deliver hyper-personalization to shoppers, a capability that has previously only been available to leading national grocers.

“Birdzi’s latest features allow us to deliver even more accurate, hyper-personalized offers to our shoppers,” said Nathaniel Jones, Electronic Marketing Manager, Niemann Foods. “The ever-improving Birdzi platform enables us to compete with larger grocers in our market and has helped us increase shopper engagement, with the average app user spending 21% more than the average customer who doesn’t use our app.”

Birdzi is also working to reach the shoppers who aren’t digitally engaged. The latest feature will help retailers to reach 100% of the shopper audience in each and every store by automatically linking personalized offers to a shopper’s loyalty account and applying those offers at checkout.

“This past year has been remarkable in so many ways, and we’re excited to see where Birdzi will take supermarket retailers in the next year,” said Shekar Raman, CEO, Birdzi. “We’re continuing to build our customer and partner base and deliver new capabilities to help retailers reach shoppers, deliver personalized offers and grow their business.”

Birdzi will demonstrate its platform at booth 1505 at The NGA Show, Feb. 29-March 1, 2016 at The Mirage Hotel and Casino in Las Vegas. Birdzi is also participating in a workshop with Coborn’s and United Supermarkets,“1:1 Marketing for the Independent Retailer,” on Tuesday, March 1, 8:30-9:30 a.m., in the Trinidad room. Learn how progressive supermarket retailers are using the latest tools to deliver targeted offers and develop a roadmap for your company.

About Birdzi
Birdzi transforms retail spaces into location-aware environments, using sophisticated mobile analytics that provide insights into in-store shopper behavior. Birdzi provides both retailers and brands with a powerful platform that allows them to target shoppers based on their purchase history, personal preferences, and location. The company’s cost-effective, retailer-branded mobile apps help shoppers along the path to purchase, while improving conversion and increasing revenues. Birdzi’s turnkey retail solution includes a comprehensive campaign management tool that allows retailers and brands to easily set up, manage and measure campaigns across multiple chains or stores. For more information, visit www.birdzi.com.