Changing The STORY: Breathing New Life Into The Customer Experience

Magazine Article | August 20, 2015

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By Erin Harris, editor-in-chief, Innovative Retail Technologies

September 2015 Innovative Retail Technologies

A Q&A with Erin Harris & Rachel Shechtman, founder, STORY

The recipe for a top-notch customer experience includes the right mix of technology and an empowered workforce.

STORY’s founder, Rachel Shechtman, leverages her expertise in retail and entrepreneurship to change the concept retailer’s brick-and-mortar presence entirely every four to six weeks. Here are some of the ways she does it.

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Changing The STORY: Breathing New Life Into The Customer Experience

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