CITI Announces Launch Of Retail Business Management Suite

CITI Announces Launch Of Retail Business Management Suite - CITI. We

News | January 11, 2011
CITI Announces Launch Of Retail Business Management Suite

We are pleased to announce the launch of our Retail Business Management Suite called ‘Spectrum' in the United States. Spectrum has been implemented in 4 countries in Europe.

We are showcasing Spectrum at NRF's Big Retail show in New York from January 9th to 12th (Booth 3163).

Spectrum is an IBM Certified and PCI compliant Retail Business Management Suite. This next-generation modular, scalable & configurable application has been implemented in 4 countries in Europe. Spectrum is ideal for small and mid-size retailers looking for a high ROI and lower Total Cost of Ownership solution to increase revenue, improve profits and deliver a rich customer experience.

To learn how Retailers can rapidly deploy industry best practices and differentiate themselves from the competition with:

  1. Faster Mind-To-Market :- Rapidly conceptualize, advertize and execute innovative promotional campaigns that increase footfalls, boost revenue and enhance customer experience
  2. Unified shopping experience :- Give customers a customized, consistent, and creative shopping experience on multiple channels
  3. Multi-modal capability :- Improve service and profitability by leveraging mobile devices, multi-language, multi-currency and multi-platform capability

SOURCE: CITI