By Brett Friedman, Senior Vice President of Global Sales and Marketing, Reflexis Systems, Inc.
I have recently had conversations with retailers who indicated they are developing their mobility strategy for their stores. For those in the early stage, strategy development has often entailed answering questions such as tablet or phone, check out company-provided device or BYOD (Bring Your Own Device), IOS or Android, and so on. The next set of questions revolves around which of the 40 or 50 applications supporting their stores should be exposed via a mobile interface. This leads to visions of store associates on the store sales floor with their eyes glued to devices as they switch among applications and dashboards.
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