Magazine Article | February 19, 2013

Capture Online Sales With Digital Signage

Source: Innovative Retail Technologies

March 2013 Integrated Solutions For Retailers

By Matt Pillar, editor in chief

The relevance of the store in a cross-channel retail environment is bolstered by digital interaction.

Markets & Markets reports $3.95 billion in global digital signage sales in 2011, a figure that’s expected to grow to $13.2 billion by 2016 at a nearly 28% CAGR. That growth is fueled by the realization that the majority of purchase decisions — some sources peg it as high as 70% — are made in the store. At this year’s NRF Show, we caught up with Trent Waterhouse, CMO at Elo Touch Solutions, and asked him a few questions about the role digital signs play in the cross-channel retailing environment.