Magazine Article | October 20, 2015

Digital Transformation In An Omni-Channel World

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief, Innovative Retail Technologies

November 2015 Innovative Retail Technologies

You can’t talk about innovative retail technologies without discussing digitization. Much has been written about retail’s digital transformation and what it means for the retailers who embrace it, or worse, the retailers who don’t. Migrating to the technologies that will enable continued and improved relevance to the connected consumer is not only important, it’s expected. But let’s face it — digital transformation is a big term for what you’ve already accepted as business-as-usual over the past few years. You’re already going mobile. You’ve long been moving back office processes away from pen and paper. The question is, who’s in control? Are digital technologies transforming you, or are you strategically leveraging digital to transform your business? Digital transformation is not a megatrend to be feared, but rather a strategy to be defined. And that strategy should be omni-channel focused.