Wooha Launch Signifies ATG's Entrance into World's Second Largest Internet Market
ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading e-commerce platform vendor, today announced that Wooha, an online marketplace offering a wide range of products to consumers, has launched the first ATG-powered e-commerce site in China. D2C2, ATG's master reseller in Taiwan and Distributor in China, implemented Wooha's site using ATG's advanced e-commerce technologies. The site launched on December 1, 2006 and uses ATG Commerce to provide multi-vendor online catalog, price negotiation, and integration into China's requirement for multiple payment options.
The potential for e-commerce growth in China is significant. Although there are more than 123 million Internet users in China, only 24 percent currently shop online. Wooha is aimed specifically at the youth market, as it is estimated that 90 percent of all online shoppers in China are under 40.
The ATG-powered product catalog offers goods from multiple vendors including cosmetics, clothing, shoes, home and health products, sportswear, and consumer electronics. The site aims to promote the benefits of online shopping to Chinese consumers with an innovative pricing structure. Similar to other global sites such as Priceline.com, it offers price negotiation, allowing consumers to put in bids for products. ATG's technology also allows dynamic group purchasing, which makes dynamic price reductions based on the number of prospective buyers at any one time.
ATG's commerce solution will enable Wooha to increase sales and customer retention rates by providing each customer with a personalized online buying experience based on present and past site interaction. It makes appropriate up-sells and cross-sells based on an analysis of online behavior. Wooha can feed this information into pre-defined marketing ‘personas' in order to provide tailored online and loyalty scheme marketing promotions to increase conversion rates and promote the benefits of online shopping to Chinese consumers new to the channel.
The new site fully integrates with China's bespoke payment processing method for online transactions. Credit card penetration is very low in China. Only about one in three online purchases is made with a credit card. The remainder are paid with cash on delivery or post office transfers. ATG supports a multiple payment model, allowing consumers flexibility when purchasing goods, supporting payments by credit/debit card, ATMs, post office, and loyalty points.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. ATG's B2C e-commerce suite is ranked the #1 current offering by Forrester Research, and powers more of the top 300 internet retailers than any other vendor. ATG's solutions are used by over 600 major brands, including Adobe, A&E; Networks, American Eagle Outfitters, B&Q;, Best Buy, Cingular Wireless, Coca Cola, Dell, DirecTV, France Telecom, Hewlett-Packard, Intuit, Johnson & Johnson, Louis Vuitton, Mercedes-Benz, Neiman Marcus, New York & Company, Nike, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Rubbermaid, Smith & Hawken, Symantec, T-Mobile, Target, Urban Outfitters, Verisign, and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
