News | March 22, 2016

GoMoto Launches Digital Solution To Combine Online And Offline Car Buying Experiences

Platform Enables Dealers to Capture Customers Before They Enter the Showroom

GoMoto, a leading provider of cloud-based customer engagement solutions, launches GoMoto Digital, a patent-pending solution that brings its successful in-showroom customer experience platform online after an extensive beta testing period. The digital platform, being rolled out nationally on March 31, 2016, allows dealers to capture customers before they even enter a dealership, directly meeting demands of consumers who conduct all their shopping and research online.

“Numerous auto industry surveys have found that many consumers want to complete the entire car buying process online and for auto dealerships to deliver advanced technologies that will get them in and out of the showroom in minimum time. GoMoto’s online and offline platforms deliver on those demands unlike any other product on the market today,” noted Todd L. Marcelle, CEO and co-founder of GoMoto.“

GoMoto Digital enables customers to begin the purchase process online and then seamlessly continue it inside the dealership simply by providing their license. Online or in-store consumers are given real-time monthly payments using dealers’ lender programs and can complete the credit pre-approval without the use of their social security numbers. Whether they’ve started the purchase online or in-store, consumers can drive off the lot in their new car in under an hour as a result of GoMoto’s efficient, simplified process.

Dealers that use GoMoto’s proprietary software are experiencing a 40 percent increase in leads from their website, 29 percent uplift in front and back end grosses, 1.5 percent uplift in CSI and reduction in sales process of two plus hours.

“We have consistently delivered proven results with our in-store solution since it launched three years ago and based on the beta test with several hundred dealers over the past year, we know that our digital platform will help propel the auto industry into the future,” added Marcelle.

The GoMoto platform is a cloud-based, customizable software that enables dealers and their customers to enter their contact information with an integrated driver’s license scanning tool, assign salespeople, track ad sourcing, research vehicles, shop-by-payment, obtain soft-credit pull, value trades, browse dealer incentives and connect directly to a dealer’s CRM.

About GoMoto
GoMoto has developed a unique technology platform designed to enhance customer experience in automotive showrooms and service waiting areas. Their suite of interactive solutions extends a dealer’s digital footprint, and complements customers’ online shopping experience when they arrive at the dealership. In line with rapidly evolving and technologically-sophisticated car buyers of today, GoMoto’s Digital HUB provides progressive dealers a turnkey medium to stay digitally ahead of the curve in-store and think beyond furniture and coffee station upgrades. Their sleek, intelligent, and easy to use interfaces provide instant customer engagement, increase CEI/CSI, and ultimately drive measurable ROI from existing and prospective customers. For more information, visit