Dealerships enhance the customer experience with Digital HUB, the first inshowroom technology platform designed to drive customer engagement and capture powerful analytics.
Land Rover Jaguar Main Line and Great Britains Automotive wanted to streamline its internal sales processes and bridge the gap between customer’s online and offline shopping experiences. President, Michael Smyth worked closely with GoMoto to identify challenges and upgrade the dealerships with a fully customized responsive solution that extends the online environment inside the showroom. GoMoto deployed its Digital HUB Showroom technology at Jaguar Land Rover with emphasis on improving customer registration and sales handoff. With HUB, the dealerships can now track all customer activity in real-time–including ‘Ups’, ad spend, customer origins and more. HUB’s analytics will enable management to operate the sales floor more effectively and gain greater insight into allocation of advertising dollars.
“A technology based sales experience is critical to ensuring we stay in front of a new generation of connected customers. GoMoto’s interactive process enables salespeople to work side by side with prospects as they are educated on our product; this builds credibility and trust in the sales experience, and ultimately, our dealerships.”
Michael Smyth, President
“We wanted to adapt with the evolving retail consumer and work collaboratively to build a solution that would not only increase engagement but adapt to our sales process and people.”
Glenn Drake Jlr Regional Vice President
“It is powerful when brands and dealers work together to build solutions that change the game for automotive retail. We are excited to work with other JLR dealers to expand the Digital HUB platform.”
Todd Marcelle, Gomoto Co-Founder & Ceo
SOURCE: GoMoto
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