By Jordan Star, CivicScience
With kids heading back to school any day now, take a minute to breathe. Whether you’re a parent, child, retailer or unfortunate bystander, the back-to-school season can be hectic, and everyone deserves a little pat on the back.
Sometimes it’s hard to take a step back and look at the larger trends when you’re just trying to survive the chaos, but fortunately, the data are immune to stress. For several weeks, CivicScience has been collecting back-to-school data to give retailers the need-to-know information of the season, and help prepare them for – dare I say it – next year’s season. The early bird gets the worm, right?
Spending Forecasts
Although the National Retail Federation (NRF) reported that this year’s back-to-school spending would increase by roughly $2B, our research found otherwise.
