September 2015 Innovative Retail Technologies
By Read Hayes, director, Loss Prevention Research Council (LPRC)
The loss prevention/asset protection team is designed to support any retailer’s critical mission.
Nobody does it all. And no internal retail organization function can stand alone. All exist to satisfy customers while maximizing sales and profit. And the loss prevention/asset protection team is a great example of a team designed to support any retailer’s critical mission: customer satisfaction and sales support.
Most retailers live and die by how their customers and prospective customers view them, and even more importantly, how their perceptions translate into store and online visits and purchases.
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