Suretap Wallet partners with Points to offer new option for customer engagement.
Suretap, a leader in open mobile wallet technology, and Points, a leader in loyalty currency management, have announced a new partnership to offer a new mobile wallet option to provide better customer engagement.
Powered by Points Loyalty Commerce Platform, Suretap is now the first mobile wallet to truly integrate loyalty cards in the Canadian market.
“The Suretap mobile wallet is all about making it easier, safer, and more rewarding for Canadians to transact in every step of the consumer journey, including getting more out of their relationships with local brands and retailers,” Jeppe Dorff, President of Suretap, explained in a statement. “By leveraging Points’ loyalty program in our wallet technology, we’re improving the payment experience for millions of Canadians and providing banks and merchants a more robust way to engage with their customers.”
Customer engagement continues to be an essential element in the battle to win more sales, particularly for omni-channel retailers. Combining loyalty programs with a mobile wallet only expands the options for retailers to interact with – and ultimately win over – their customers for future sales.
"With this partnership, we're proud to join forces with one of Canada's leading digital wallet providers. By providing Suretap wallet users with access to loyalty rewards management and transaction capability in one place, we're excited to open the door to a better consumer experience in the wallet, and for loyalty programs to both better engage their customers and drive attractive incremental economics via this new channel," said Rob MacLean, CEO of Points.
Using the Suretap wallet, Android and Blackberry smartphone users can make fast, easy, and secure mobile payment transactions at any retailer enabled for contactless payments. This update adds a loyalty section to its wallet app, allowing users to store loyalty information from more than 100 global loyalty rewards programs, powered by the Points loyalty network.
