ItemMaster and announced a new content partnership offering 82,000 additional items.
Recently, several major announcements have come regarding Walmart’s Ecommerce agenda as Jet.com founder Marc Lore assumed the helm of leadership, reflecting his new agenda to make his own mark on the retail giant, as Innovative Retail Technologies reported. According to Innovative Retail Technologies, Walmart could benefit from the acquisition of Jet.com as a way to reproduce its offline dominance in the online world. Recently, Walmart has focused on its digital offerings and the expansion of its e-commerce business. Retail analyst Neil Saunders told the New York Times that Jet’s model of encouraging bulk buying would help Walmart boost areas that it has previously faltered. Walmart introduced its “Shipping Pass,” an invitation-only $50 per year subscription that gives members free three day shipping to directly challenge Amazon. The recent shakeup in the C-suite is a another reflection of this shift in initiatives.
Online retails sales are estimated to reach more than $500 billion by 2020 and with the growing expansion of digital shelves, ecommerce marketplaces are working tirelessly to keep up – especially with consistency. With that being said, a leader in delivering digital content is making some big moves with a new partnership they announced today that will change the way consumers see their products from online to their doorstep.
In the latest move to strengthen Walmart’s ecommerce agenda, ItemMaster, the founder and leader of creating and delivering content for the digital shelf and a pioneer in the online grocery business, has announced a new content partnership with . With this partnership, , one of the largest online platforms in the world, now has 82,000 items of Complete and Verified™ manufacturer product content loaded onto the site thanks to ItemMaster.
"Today's shoppers live seamlessly between online and offline retailers and have high expectations and demand information consistency in every aspect of their shopping experience," shares Michael Murray, CEO & President of ItemMaster. "Additionally, structured product information at scale is the new minimum standard for every brand that expects to survive and thrive in the digital marketplace. As such, we're excited to provide Brand Activation™ support for manufacturers with content purpose-built for the 21st century. We have a long history of powering the digital shelf, and know the impact of better content on consumer satisfaction and sales. This is great for shoppers, our manufacturers and ."
This partnership allows IM Certified Brand Content™ and additional IM Content+ branded content such as videos, commercials, and more to be made accessible to shoppers – giving them a deeper shopping experience in total.
