November 2014 Integrated Solutions For Retailers
A lot of retailers talk about implementing customer- and associate-facing mobile technologies, but GameStop has done so — and they’re way ahead of you. Here’s why.
GameStop is well-known for delivering innovation to consumers anywhere, anytime, and any way they want it. Whether looking for new or pre-owned, digital or physical video game titles, video game hardware or accessories, or consumer electronics, gaming and technology enthusiasts are invited to discover and enjoy their favorite products in GameStop’s welcoming environment. As such, GameStop has set a high bar for in-store mobile technology integration. From customer-facing beacons to a special associate facing customer service app, the 4,200-location video game and consumer electronics retailer is integrating various mobile technologies to enhance the customer experience. Jeff Donaldson, senior VP, GameStop Technology Institute, explains how mobile technology adoption will help the retailer deliver a game-changing customer experience.
