How Sweet It Is! Chocolatier Takes Customers on Immersive, Digital Journey ‘from Bean to Bliss’
Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, recently announced Purdys Chocolatier has launched a new website leveraging theAptos Digital Commerce platform with integrated Aptos Enterprise Order Management. The announcement was made today at the Internet Retailer Conference & Exhibition (IRCE 2016), where Aptos is exhibiting at Booth #1309. To celebrate Purdys exciting digital transformation, Aptos is handing out Purdys chocolates throughout the show, during exhibit hours.
In business since 1907, Purdys Chocolatier is the leading chocolatier in Canada, with 74 retail stores throughout British Columbia, Alberta and Ontario, plus an eCommerce presence that supports a mix of business-to-consumer (B2C), business-to-business (B2B), and group fundraising business lines throughout North America.
“With Aptos, we have had an ideal partner to concept and launch our new eCommerce site,” said Bob Hermanutz, vice president of eCommerce, Purdys Chocolatier. “We’ve benefitted from the proven and scalable Aptos Digital Commerce suite in the cloud and Aptos professional services including comprehensive journey mapping, business requirements planning, front-end design, development, and technical support. The Aptos team worked tirelessly throughout the process as a true extension of our team – including being shoulder-to-shoulder with us onsite for a week during our website launch.”
The fully responsive website replaces Purdys two legacy eCommerce systems, enabling the chocolatier to streamline its direct-to-consumer business and its group fundraising business. The new site – delivered in just 8 months –supports singular commerce and seamless experiences, giving Purdys customers a wealth of interactive content that invites customers to explore the Purdys Chocolatier journey “from bean to bliss.”
“Every chocolate lover knows it’s all about the experience,” said Noel Goggin, CEO and culture leader, Aptos. “When we first met with Purdys to understand their goals and objectives with the new site, they told us they wanted their clientele to increase their knowledge and appreciation of chocolate, while also learning more about Purdys, their employees and the customers and communities they serve. The Purdys website does all this and more – with a focus on education and experience, in a way that encourages customer inspiration, satisfaction and conversion.”
Through innovative features such as “Chocolate U,” Purdys new site enables chocolate lovers to enjoy an online, immersive and delicious, out-of-the-box chocolate experience. Visitors can view video “Insider Clips,” which provide a look at the making of Purdys best-loved chocolates, as well as a virtual factory tour. A “Chocolate Legend” offers a fun and interactive menu of all the different types of Purdys chocolates, truffles and confections, inviting customers to hand-select their perfect mix of chocolate nirvana. Site visitors can also get chocolate recipes, learn about chocolate pairings, and sign up to attend one of Purdys in-store experiential chocolate school classes, Also showcased on the site is content about Purdys’ community involvement, green initiatives and sustainable cocoa usage.
The new site’s navigation makes it easy to browse chocolates by type, price points and other factors such as “Staff Picks,” “Most Popular” and “New” items, and products which are Kosher certified and/or free from allergens. The “From the Chocolate Kitchen” area highlights creative chocolate selections made by Purdys’ talented, award-winning, internationally trained chocolatiers who create more than 150 recipes each year. Carefully curated product selections and gift baskets are organized to make it easy to select the perfect chocolates for a wide range of occasions and celebrations – including wedding favors, thank you and hostess gifts, employee recognition and business gifts, and holidays and anniversaries.
Via Aptos Enterprise Order Management, Moneris payment processing and 3PL/shipping providers are seamlessly integrated with the site.
Aptos Enterprise Order Management supports singular commerce on an integrated platform to manage orders across multiple channels and locations to meet today’s ever-increasing consumer expectations for order delivery/pick-up flexibility, options and speed. Aptos Enterprise Order Management combines a single view of inventory and the order to profitably manage all orders throughout their lifecycle. Recently, Internet Retailer named Aptos’ cloud-based Enterprise Order Management a Leading Order Management Solution in its ranking of the top solutions providers in eCommerce.
With over 122,000 stores live on its cloud-based platform, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523B in annual revenues.
About Aptos: Engaging Customers Differently
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. For more information, visit www.aptos.com.
SOURCE: Aptos, Inc.