By Brian Kilcourse and Steve Rowen, managing partners, RSR
March 2016 Innovative Retail Technologies
RSR and RVCF explain how true omni-channel retailing requires time, money, and technology and why predictive analytics and accurate measurement are critical to growth.
In our 2014 study on the Retail Supply Chain (Retail Supply Chain Strategy: The Next Big Thing), we learned a majority of retailers believed they would have to rethink their supply chain strategies to accommodate emerging cross-channel fulfillment opportunities. But we also learned that they were really just getting started on what could be the most challenging part of the metamorphosis from store-centric retail operations to true omni-channel offerings. For that reason, we were confident in saying that the next-generation supply chain is truly “the next big thing.” Today, our prognosis hasn’t changed. How so? Let’s look at the facts. Today, almost 60 percent of retailers sell online, and about one-third sell through a downloadable mobile application as well.
