New website hosts new personalized features and improved navigation.
Stein Mart is taking aim at its omnichannel initiatives and online sales with the launch of a new, redesigned website that boasts a host of new personalized features, improved navigation, and a more unified shopping experience for its customers.
Powered by cloud-based unified omnichannel commerce platform provider Kibo, the new updated website is feature-rich and responsive, and will serve as a means to draw more customers into Stein Mart’s omnichannel offerings.
“ECommerce is a significant sales-growth opportunity for us driving brand awareness and traffic to our stores,” asserted Dawn Robertson, CEO Stein Mart, in a press statement. “In looking for a new business partner, we wanted an agile platform that would be the foundation for our current and future omnichannel business needs.”
Dawn Robertson was named CEO in March, following a rough fourth quarter in which the retailer saw profits fall. She succeeded the Company’s founder and long-standing CEO, Jay Stein.
The new website includes expanded visual merchandising capabilities; responsive design to accommodate various screen size orientation on different devices; optimized SEO for improved organic search; easier navigation for searching and shopping; a simplified, one-page checkout; and access to customer ratings and reviews.
Robertson said, “Kibo’s Cloud-based eCommerce solutions allows us to scale and evolve our omnichannel business, while also giving our customers and easier path-to-purchase. Our online sales increased by 70 percent in 2015 and we expect to continue that trend with the launch of our smart, responsive website.”
"The demands of today's shoppers are clear; they want retailers to make it easy and convenient to find what they are looking for when shopping online. The Kibo eCommerce platform delivers a superior shopping experience, encourages brand loyalty, and ultimately increases sales," said Kenneth Frank, CEO, Kibo. "Stein Mart's forward focused approach will position them to succeed in omnichannel retailing for many years to come. We are thrilled to partner with Stein Mart and look forward to further expanding their commerce capabilities."
