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•Article: Retail Continuum
Retailers' increased attention and investment in demand side solutions is not a statistical anomaly – it reflects the imperative for retailers to embrace technology to drive sales, gross margin and inventory improvements.
At the heart of any retailer's strategic technology plan lies the requirement for a single, comprehensive approach to forecasting across what we call the demand-driven retail continuum, which connects planning, through in-season, through execution in the store and workforce management.
Unfortunately, retailers are susceptible to a variety of forecasting approaches. It's not uncommon for retailer to have wholly separate approaches to forecasting: a version in support of the pre-season planning process, another version for driving price recommendations (if any at all), and perhaps a separate forecast for inventory replenishment, allocation. By far the biggest disparity exists in forecasting as applied to workforce requirements.
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•Article: Retail Continuum
Eric Olafson
President and Chief Executive Officer
Eric is focused on the ongoing development of the business and direction of the retail-in-realtime vision. Eric has an extensive background in systems development, marketing and sales organizations, the past fifteen years of which have focused on the retail market. He is a leading proponent of the thin-client revolution in retail and has been extensively quoted in industry and trade journals. In 2001 Eric was named the Ernst & Young Entrepreneur of the Year®.
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