Farmacias El Amal, a 60-store chain drug retailer in Puerto Rico, uses the Tomax Customer Loyalty solution, powered by Retail.net, to attract and retain a loyal customer base. The retailer's Pasaporte a la Salud program (PAS), supported by Tomax Customer Loyalty, provides its members with special promotions, pricing, discounting, rewards and incentives. Additionally, Customer Loyalty enables El Amal to track customer behavior at the point of sale.
Customers are responding positively to the PAS program. Overall, a member of the PAS program transaction amount is approximately 45% larger than non-loyal customers. Moreover, loyal customers visit the store and make a purchase about 35% more than non-loyal customers.
"The flexibility inherent in the Tomax solution enables us to alter the rules associated with the PAS program in real-time to meet the fluctuating demands of our customers," said El Amal CIO Sultan Yassin. "Further, we have the capacity to determine the success rates of our loyalty offering with point of sale data capture and adjust our loyalty offerings accordingly."
Eric Olafson, Tomax CEO, commented, "A retailer has to perfect many processes in order to survive the competitive space – this involves having the desired prices, promotions and merchandise available to the customer at the right place and time. The Tomax solution suite – in addition to the Customer Loyalty module, pulls customer data to augment business strategies and provides support for flawless business execution.
About Tomax
Tomax is the leading provider of realtime merchandising and store execution applications and services. The Tomax Retail.net suite helps retailers connect the dots across the demand-driven retail continuum, integrating people and processes, and providing timely, relevant, actionable information to improve retail results. Tomax has served retailers exclusively for more than 20 years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management, Workforce Management, Store Operations and Customer Management solutions, and implementation and application hosting services. The Tomax customer base includes over 100 branded retailers including Air Terminal Gifts, The Andersons, Alco Stores, Benjamin Moore, Coach House Gifts, Deseret Books, Franklin Covey, Kelly Moore, Kroger, LA Weight Loss, Raley's Supermarkets, Safeway, ShopRite, Snyder's Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, TJX Companies (Marshall's and TJ Maxx), Winn Dixie and 24 Hour Fitness.
SOURCE: Tomax Corporation
